Tuesday, May 14, 2013


"A really big shew." - Morty Tonight

In the end, everything comes down to its entertainment value. Really valuable things are inevitably incredibly entertaining. King Tut's mask is priceless, but so is the story behind the curse upon the treasure. It's all bullshit, of course (like everything) but it makes for a damned good story.

The best stories can be slightly altered and repeated time after time. Understanding story theory makes it simple to design a way for people to have fun changing their behaviour. Repeated repetition of a meme generally produces a favorable acceptance of the meme. The more you hear a song, the more familiar it becomes. Memes propagate across media.

"All the world's a stage," as they say, and each of us must play a part. If you really want to succeed you are going to have to draw attention to yourself. Many people do this by simply being as good as they can be at their jobs.

You are not just the person that does your job. You need to understand who you are and then express yourself. What should you express if you don't know what you stand for?

Once you are fairly sure you know what you're about, you can move on to teaching other people the basics of what you believe to be true. Truth should always be the highest goal.

So here I have failed to deliver the one thing I know you really, really want.

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